New, Email Autoresponder service by Eclectic Tech

Installation and set-up (on Eclectic Tech's server): $200

Per email (html and text-only versions with the same content): $70/email

Not your "I'm on vacation" email automatic messages!

This email responder system responds to people signing up to be on your "mailing list," people who ask for more information on your industry, or who request your free report. It's a mailing list that's smarter.

There are several types of mailing lists you can have on your website. Your typical email list is a collection of email addresses that sit around until you "get around to it". You may haphazardly send out an announcement to the list, when you think about it, when you have a spare moment.

What if your mailing list slowly educated your prospects about your industry?

Many people inquire about your products or services in a search for understanding your industry. They don't know what they need and the information will help them decide whether to purchase. During that process of looking for information, the client may be building other relationships in your industry.

When it's time to purchase, they're most likely to purchase from the company that they feel the most affinity towards. That is likely to be the company that was most helpful in educating them, most personable in responding to their questions, and who takes on an attitude that the education is more important than the sale itself.

On a typical mailing list, you would send out information or articles to your prospects all at once, without regard to what they already have learned from you. If this month's mailing is about an advanced topic, both the new mailing list members and the established long-time members will get the same materials, and it might overwhelm the new people.

An autoresponder solves that problem.

Effective education with an autoresponder

Autoresponders are smarter mailing lists. Say you have educational materials from #1 to #10. #1 is for the complete new person on the block. #10 is for a highly qualified educated prospect, someone who has been through #1-#9 and needs even more advanced information.

You can set up your autoresponder to send out #1 after someone signs up. So John signs up and reads #1. If you set up #2 to be sent 3 days later, John will receive it 3 days later. If #2 is complicated, you can end the email with a nice personal statement such as "I'm going to give you some time to really think about this one and get back to you next week," then set #3 for one week later. You get to decide how to space them depending on your material. The beauty of this model is that while John gets #3 a week later, if Sue signs up in the meantime, she starts out at #1 without you having to lift a finger. 3 days later, Sue gets #2, a week later she gets #3, and so on.

Consider giving your prospects mini courses so they become easier sales later!

How do you track and deal with Internet prospects?

If you get a good number of leads from print ads, radio ads or online marketing, this method can help you sort through them, and allow cool prospects who were "just browsing" to get a chance to get to know your industry or company better. Instead of taking the time to create a new mailing weekly or monthly, allow an autoresponder to start building a relationship, and once the prospect has been on the list for a while, send them a quick Hello email ("I wanted to take a minute to check in and see how you like our educational series. I wanted to know if you had any questions I could help you out with, so I'd like to give you a call....") and try to schedule a time to talk to answer their questions -- then you have a phone number and a new opportunity to make a sale without starting at square one.

Good luck!