You have a website. Or maybe your competition has a website. It doesn't matter. How can you tell whether you have "the edge" or not?
One problem with many modern sites is that the web designer is more concerned with developing a flashy portfolio than with whether or not your customers can find you. If someone is looking for your type of business in your area -- say they put "business type City" into a search engine -- will your business make the grade?
First let's define a little criteria here: Optimally you'll be on the first page of the results. Acceptably, you'll be within the first 2-3 pages of results, after all there's a LOT of competition out there, a search can come up with hundreds of pages, and perhaps "City" is not specific enough (if I put in "Orange" thinking Orange County, NY -- or even "Orange County" -- nearly everything that shows up is Orange County, CA).
Aside from running around polling every search engine with every criteria you can, here's some down-and-dirty methods to make sure your site design allows search engines not only find the first page of your website, but other pages in your site as well:
You can look at the source of the pages.
That sounds pretty scary. I know. Looking at the HTML and other code behind a website is daunting. But I'll show you exactly what it is that you're looking for:
<a class='wikilink' href='http://www.eclectictech.net/Info/HomePage'>
<body> <object classid="clsid:TGECREN-CH8EN-1cgf-9658-4928220000" width="800" height="600"> <param name="movie" value="mywebsite.swf"> <param name="quality" value="high"> <embed src="mywebsite.swf" quality="high" type="application/x-shockwave-flash" width="800" height="600"></embed> </object> </body>
If your site links are good, there are probably many other things that can be done to optimize your website for the search engines. Some are complex, but the best advice I have on this is to have a site with rich relevant content, that has strongly worded descriptive links to other pages within the site, and a few, but not too many, links to related materials outside of the site. Search engine "web crawlers" (programs that index websites) are getting smarter and smarter, and what they want is content-rich and topic-relevant material. If you try to fool them, you have to be very clever or they will remove you from their lists.
If your site links are not good, your first call should be to the people who created your website. If that's not possible, or they want to charge an exorbitant fee to fix their mistakes, go to a Search Engine Optimization-aware designer, like Eclectic Tech, LLC, to correct their mistakes. Don't be fooled by the words "Search Engine Optimization" on a designer or web programmer's website. Audit their work, make sure their links are real. Find out how to check PageRanks for their sites in Google, and check out their Google listings.
Your feedback on this article is welcome, please use the form below:
Eclectic Tech, LLC / Criss Ittermann / Middletown NY / 845-820-0262 / Contact by Email