Website Bootcamp for Business Owners

7+ Ideas to Improve Your Website
& Improve Aspects of your Website Health

Bootcamp

• Take a baseline of your current standing
• Make sure you can measure progress
• Evaluate your own website needs
• Execute a long-term plan

SEO = No Magic Bullet

“SEO” to drive “traffic” is a fad

• The best “SEO” is HBO!
• Concentrate on Content first
• Website “hits” do not equal sales

Keep Them There

• Accessibility
• Spelling
• Keywording
• Features
• Information
• Design
• Organization

Keep Them Coming

• Get their email
• Resource
• Obsession
• Updates
• Participation

Get Them There

Baseline

• Link Checks
  • Record result counts & spot-check link quality on a Google search for
    • site:yourdomain.com
    • link:yourdomain.com/page.htm
• Pagerank
  • Firefox with Google Toolbar

Measure Progress

• Capture website visitor’s data
  • Mailing List
• Gather data while you work
  • Leverage a traffic monitoring service
    • Ask your website hosting company
    • Add HTML code for Google Analytics

Evaluation

• What needs to be changed?
  • design
  • organization
  • informational content
  • dynamic content
  • features

Plan of Action

• Aim for 1 moderate change per week
• Delegate
• Divide your plan into stages
  • A - Content
  • B - Features
  • C - Traffic

A - Content

1. Organize existing content
   (human optimization)
2. Keywording - match titles & subtitles
   (SEO optimization)
3. Add new content
4. Spell check

B - Features

1. Blog (web-log or journal column)
2. Discussion forum
3. Sitemap (website index)
4. Feedback/comments/customer reviews
5. Calendar of events
6. Google map (directions/locations)
7. Payment Buttons

C - Traffic

1. Ad campaigns
2. email campaigns (opt-in mailing list!)
3. Public relations campaigns
4. Word-of-mouth/buzz campaigns

Review

• Baseline
• Measure
• Evaluate
• Plan
  • A - Content
  • B - Features
  • C - Traffic

Resources

See http://eclectictech.net/QED for
links to all the resources mentioned

Criss Ittermann
Eclectic Tech, LLC
866-993-8932 - info@eclectictech.net

LiberateYourWebsite.net