Creative Brief

Eclectic Tech Creative Brief form

It is incredibly important to communicate project details and preferences as clearly as possible with your design team. Not all of the information below may apply to your company or your project. Please enter something in every field, even if the answer is n/a (not applicable).

Subject:

Contact:
Title:
Company:
City:
State:
Phone:
email:
Project Name:
PO Number:

Briefly describe the project and how it will be used.

What is your objective for this project?
Where do you want it to go?

What results are you looking for?
How will you measure project success?

How should this project be perceived?
What would you like it to say about you?

How does this project fit into your branding strategy and match your other materials?

Describe yourself and your company: What do you do? What is the company vision?

Discuss your target market, their demographic, and how that may change over time.

What methods of marketing have you tried?
How well did they perform?
(examples: radio, tv, classifieds, press kits, direct mail, brochure, doorhanger, billboard, netbanner, pay-per-click, adwords, adsense, bus/shelter, taxi, subway, cable, satellite, point-of-purchase...)

Attributes that you use, or would like to use, to describe your business.
(examples: dependable, reliable, honest, organized, established, traditional, progressive, edgy, strong, unique, original, entrepreneurial, enthusiastic, fun, friendly, cutting-edge, high-tech, precise, global, local, mainstream, fast, serious, educated...)

Who is your primary competition?
What makes your company different?

Describe your design style preferences.
(examples: minimal, natural, soft, feminine, elegant, masculine, kinetic, loud, techno, dark, extreme, youthful, juvenile, humorous, flashy, artistic, bright, ornate, powerful, modern, corporate, innovative, eclectic, unusual, traditional, historical, retro, vintage...)

Color preferences?
Can you give examples of colors you like or dislike?
(examples: red, pink, orange, gold, yellow, mint, green, pine, teal, turquoise, blue, indigo, violet, white, black, silver, grey, brown, beige...)

Color palate?
Can you give examples of combinations you like or dislike?
(examples: pastel, primary, urban, fashion, bold, intense, cool, warm, natural, earthtones, sky, winter, summer, autumn, spring, muted, historical, restrained...)

Do you have anything else to add?

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