Group Brainstorming: Web Article Session
September 16, 2014 (Tuesday)
Web Article Brainstorming Session
Articles for Traffic, Education and Profit
How do you get more traffic to your website? As I've pointed out in my article The Problem with Chasing Google (a great sample article, by the way), you really need to have relevant content fit for a human person on your website. How better than articles (or blog posts, which are also articles) that your target client will be looking for on the web?
Articles serve several purposes when they're done correctly:
- They're a clue-in to your personality as a service provider (they make you real)
- They help educate your potential customer on how to make a smarter purchase
- Articles can convince a customer to purchase now rather than later
- They satisfy the mental itch of clients who are information-gatherers
- Oh yeah, they also get indexed by search engines
Potential Topics
Participants will determine the agenda. However, I'm expecting that we will work together to brainstorm article topics, ideas, and perhaps even sketch out content, have a brief discussion of the "sandwich technique" of article writing (see Article Writing for the Web), and compare it with a journalist technique (top-heavy). We may also touch on the "authentic voice", giving it all away, whether to be formal or informal depending on your audience and venue, we may be able to review participants' articles or blog posts, make suggestions for how to improve titles and how to find audiences to lure in to read your articles.
Please come prepared with your biggest burning need for the session. That will be what influences our direction.
Positioning yourself and your products or services with articles can help you find more clients.
If there's time, we should also touch on ways to get the word out about your articles, but since that's not the focus, here's a few things to consider, in case we don't get around to it:
- Sharing links on social media -ask your friends & buddies to like & share the links
- Use your own article as a "boilerplate" for a shorter similar article you can distribute through an article sharing service (like e-zine articles)
- Share a version of your article on LinkedIn
- Email your article to your clients
Sessions are 2 hours each. Special Introductory price of $70/person, (regularly $97 per session), prepaid. Space in the session is limited. Due to limited space and needing to avoid having more than one person in the same industry in the room at the same time, pre-payment is required.
Group Brainstorming: Web Article Session
9-11am, Tuesday, September 16th, 2014
The Workplace Club
280 Route 211 East, Middletown, NY
(behind and to the right of Pizza Hut)
Regularly $97
You just pay $70 (Save $40)
To ensure program success:
- Be 15 minutes early for networking.
- Once the session starts you may be locked out (call or text Criss at 845-820-0262 when you are outside to be let in).
- Note that no-shows are a forfeiture of 1/2 of your pre-payment, although if the meetings are cancelled or you give 24 hours notice, you're entitled to a reschedule or credit. If a medical leave of absence is needed, we will negotiate.
- You may hold your seat by paying with credit card via PayPal or pay in advance by check made out to Eclectic Tech LLC and mail it to PO Box 225, New Hampton, NY 10958. If you show at the door without registering in advance, and the session is full already or there's a competitor who has pre-paid, you may be turned away.
- If the session fills up, please let us know your time/date preferences and we will put you on a waiting list for a new group.
- Satisfaction guaranteed! I guarantee you will get new, innovative, ideas to help you grow your business. If you are not satisfied with the results of the session, the next session is on me. Please understand this session will not automatically or instantly grow your business for you: you must implement new ideas, and give a fair time for your business to build up income and momentum.
